No doubt, it’s a lot easier to create an online business than it is to build a bricks-and-mortar storefront. No building inspections, remodels, fixtures, signage or utility bills with your web biz. No months of planning and waiting and budgeting. You can hatch an idea one Friday night and be in business by Monday morning on the web!

Let’s look a little closer at this. What do these steps in real-life business building do for your operation?

Building Inspections
Bricks-and-Mortar: Your architecture is sound, safe and reliable, and meets the highest standards.
Web:  Your web site is coded correctly to ensure reliability, up-to-date techniques, and online security standards are met for payment gateways.

Remodels
Bricks-and-Mortar: Your storefront is lively, interesting and current to attract customers who want to shop somewhere that understands their “vibe.”
Web: Your online business is attractive, well-written, always fresh, and cleanly designed; clients and visitors feel confident that you know your stuff.

Fixtures
Bricks-and-Mortar: Your business space is uncluttered and organization makes it easy to find the product they need.
Web: You minimize gizmos and distractions; your website is easy to navigate.

Signage
Bricks-and-Mortar: Signage is quickly spotted, easy to read, and portrays a powerful message.
Web: Your site is coded and written—optimized—for search engines so potential customers find you with ease.

Utility Bills
Bricks-and-Mortar: You can’t avoid these, but you can make your building efficient and take advantage of the bonuses of being a “green” business.
Web: Reliability and service are critical to keeping your business running 24-7. Ensure you have the best hosting service available.

Careful planning, attention to details, and keeping your customers needs in mind are key to success!