Since the 50s, with the image of the modern day house wife, women have been seen at the forefront of major shopping decisions in consumer spending, particularly with groceries, beauty products, and clothing. They balance the household income, pay the bills, and influence their husbands on what to purchase. Considering their purchasing power, targeting women in your marketing plan is a smart idea that could provide monetary rewards!

Mommy Bloggers

Times have changed since the 50s, but women are still spending. Enter: Mommy Bloggers. Typically a stay at home mom, this vast genre of blogging has a wide reaching community of women who help provide for their family. Many mommy bloggers host giveaways sponsored by companies for readers to win free products. It’s also a great way to promote an Etsy shop if you have one.

Career-driven Women

More women attend college than men and are starting up business ventures. Even mommy bloggers are thinking outside the box by looking for ways to earn money at home. Entrepreneurial women are everywhere, and they have a lot of clout. Women like relationships and connections. They like dialogue and conversations. Use this to your advantage by getting your small business, brand, or product in sponsorship programs. Get involved with the community or donate to specific causes. This involvement will be more valuable to women and differentiate you from the competition.

Women are not a minority. They make up at least half of the world’s population and thinking of ways to market to them will give small business owners a smart advantage.

Tags: marketing plan, online business, target marketing, Web Marketing

This entry was posted on Monday, February 15th, 2010 at 11:20 am and is filed under Web Design, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.